Pierre Fabre
New ways to care  

Malignant melanoma is a type of skin cancer that starts and develops in cells known as melanocytes – these cells are found in the upper layer of the skin and produce a pigment called melanin, giving skin its colour. i  Melanoma, although less common than other skin cancers, is more dangerous because it grows and spreads quickly to other parts of the body if undetected and not treated early.i,ii Paying attention to your skin is important for detecting melanoma early, when it is most likely to be cured. iii,iv Any delay in melanoma diagnosis increases the risk of cancer progressing, potentially from curable to incurable. v Anyone can suffer from melanoma, but it is more commonly reported among light-skinned populations, partly attributable to decreased photoprotection from reduced melanin.ii,vi Recognising the signs and symptoms of melanoma is important for early detection, diagnosis and improved treatment outcomes.vii Skin cancer can develop anywhere on the body; in places we cannot see and would not expect.viii Whilst sun-exposed skin is most at risk, unusual changes to skin can also develop in areas that are usually protected from the sun (soles of feet, between fingers and toes, back and inner surfaces of the mouth).iii,viii  Both self-evaluation and examination by others (including friends, family, or a doctor), are important for checking all areas of your skin for signs of melanoma.iii We Have Your Back Campaign This year, Pierre Fabre is launching a new campaign entitled ‘We Have Your Back’.  This Melanoma Awareness Month, we want to share with our community an inclusive, yet unexpected way to check for skin cancer, encouraging skin cancer awareness and looking for signs early.